Black Friday is a big deal for businesses all over the world, with the hype surrounding the huge discounts on offer. Online customers often buy a lot of stuff they don’t need, which results in them feeling frustrated a few weeks later. However, when people miss out on purchasing deals and discounts, this also leads to stress and annoyance.

To save people’s time and promote our shop, Unspiration, we offered Frustration straight away: a real landing page promoting a non-existent product, which we think is the most honest Black Friday deal ever.

Client: Unspiration
Date: 2018
Services: Branding, Art Direction, Design, Marketing​​​​​​

We made sure our landing page was simple and uncluttered, with the focus on the main benefit: pay for nothing and get frustration straight away. The more you pay, the more frustrated you get! 

Frustration came in three sizes: small, medium and large, and cost £5, £25 and £100 respectively. We made it clear the product didn’t actually exist and the pictured packaging was for illustration purposes only. 

When the first order came in, we felt both excited and confused. Who in their right mind would ever pay money for this?

“It'd go hand in hand with the disappointment I get from my friends and family every day”

@StarkidFanEli User tweet

To raise awareness around Frustration on Black Friday, we partnered with Harrison Osterfield, an English actor and influencer whose quirky sense of humour perfectly matched ours.

product views
engagements on Twitter
gross margin percentage


Ilya Ilford — art direction, graphic design, copywriting, marketing
Elena Ilford — copywriting and marketing​​​​​​

Awards and features

One Page Love
Now How Channel on Telegram
DotSolutions. Web design trends in 2019