We ensured our landing page was simple and uncluttered, having a clear focus on the main benefit: pay for nothing and get frustration straight away. The more you pay, the more frustrated you get.
The Frustration came in three sizes: small, medium and large, costing £5, £25 and £100 respectively. We made it clear the product didn’t exist in reality and the packaging shown was for illustration purpose only.
When the first order came in, we got excited and confused at the same time. Who would in their right mind ever pay money for this?