We made sure our landing page was simple and uncluttered, with the focus on the main benefit: pay for nothing and get frustration straight away. The more you pay, the more frustrated you get!
Frustration came in three sizes: small, medium and large, and cost £5, £25 and £100 respectively. We made it clear the product didn’t actually exist and the pictured packaging was for illustration purposes only.
When the first order came in, we felt both excited and confused. Who in their right mind would ever pay money for this?