Freetrade is one of my favourite apps that I use almost every day. It allows anyone in the UK to buy stocks, like Apple or Tesla, in just a few taps.

To be honest, I’m rubbish at investing, and for that reason, I only invest in companies that I understand and believe in long-term. These folks make investing simple and open to everyone, which is why it’s great!

When I was offered an opportunity to contribute to their marketing strategy, I said ‘yes’ without any hesitation. Their new visual identity was made by Koto, and it was a pleasure to explore their compelling and comprehensive guidelines when working on the assets.

Client: Freetrade
Date: 2020
Services: Graphic & Motion Design

I’ve repurposed some of the existing brand assets and made a simple animation based on these for different screen sizes.